8 min listen
Transactional or Relationship? What’s Patron Tequila’s Influence Marketing Approach
Transactional or Relationship? What’s Patron Tequila’s Influence Marketing Approach
ratings:
Length:
27 minutes
Released:
Sep 2, 2020
Format:
Podcast episode
Description
Adrian Parker is the Global Vice-President of Marketing at Patron Tequila and he has a very different take on influence marketing than many big-brand marketing leaders. In fact, his perspective is very much in line with the concept of Winfluence. Adrian and I talk about his take on transactional influence marketing versus that focused on relationship building, how Patron views influencers and the unique influence audiences in the alcoholic beverage world.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 2, 2020
Format:
Podcast episode
Titles in the series (100)
Do Small Businesses Need Websites?: The Jason Falls Show - A Marketing Podcast by Winfluence - The Influence Marketing Podcast