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    New FTC Disclosure Guidance for Influencers is Here

    New FTC Disclosure Guidance for Influencers is Here

    FromWinfluence - The Influence Marketing Podcast

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    New FTC Disclosure Guidance for Influencers is Here

    FromWinfluence - The Influence Marketing Podcast

    ratings:
    Length:
    12 minutes
    Released:
    Nov 22, 2019
    Format:
    Podcast episode

    Description

    The Federal Trade Commission (FTC) has finally issued a round of content aimed at clarifying its disclosure policies related to those with online audiences. The new brochure "Disclosures 101 for Social Media Influencers" and its accompanying videos and examples goes deeper than the regulatory body has ever gone and both simplifies and hardens the obligation. Jason Falls shares the details and reaction on the podcast.
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    Released:
    Nov 22, 2019
    Format:
    Podcast episode

    Titles in the series (100)

    Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence - The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There's a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.