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67: Advertising Week Europe

67: Advertising Week Europe

FromThe Media Weekly


67: Advertising Week Europe

FromThe Media Weekly

ratings:
Length:
26 minutes
Released:
May 18, 2023
Format:
Podcast episode

Description

This episode is a Media Weekly special, coming from Advertising Week Europe 2023, where some of the greatest minds from brands, agencies, media and technology — as well as from wider pop culture — have gathered this week in London to debate the biggest issues that are shaking and shaping our industry.


Chris Stephenson, Global Head of Strategic Engagement at OMG, is joined by Mike Fletcher, Founder and Director of content agency Slippy Media, to discuss the highlights from the conference this week.

Key topics include:

The complex space of Connected TV
Data-driven decision making
The impact of Generative AI on the industry 
Released:
May 18, 2023
Format:
Podcast episode

Titles in the series (85)

PHD's Media Weekly is our flagship podcast focussed on keeping future-facing marketers up to speed with what the latest media news and events mean for them and their marketing agenda. Regular PHD hosts are joined by marketer and industry guest contributors to break down the week’s media news and events for marketers to keep them across the fast-paced media agenda and ensure they are staying ahead of their game.