In this episode, host Tim Rowe interviews Chris Grosso, CEO of Intersection Media, about various topics related to the out-of-home (OOH) advertising industry. They discuss Grosso's background, the importance of transit advertising in rebooting cities, the role of public-private partnerships, and the potential of street furniture as a retail media network.Segment 1: Chris Grosso's Origin StoryGrosso discusses his background and entry into the OOH industryTalks about his passion for bringing technology to the industrySegment 2: Transit Advertising and Post-Covid RecoveryGrosso highlights the importance of transit advertising in revitalizing citiesDiscusses the need for cities to be livable and multi-used to thrive post-CovidTalks about the role of public-private partnerships in providing amenities such as bus shelters, street furniture, and the LinkNYC program in New YorkSegment 3: Collaboration and Data in the OOH IndustryGrosso emphasizes the importance of data and collaboration in the OOH industryDiscusses the significance of agencies and specialist agencies as critical partnersTalks about the industry's need to work together to gain the budgets it deserves and make it easier for non-OOH buyers to purchase OOH mediaSegment 4: Leveraging Street Furniture as a Retail Media NetworkGrosso discusses the potential of leveraging street furniture as a retail media network to drive foot trafficTalks about Intersection Media's 400 signs within 250 feet of drug stores and 200 signs within 250 feet of a TargetDiscusses the need to connect the right buyers and sellers with the right data to unlock value for marketers, retailers, and the industrySegment 5: Interactivity and Measurement in OOH AdvertisingGrosso talks about how the digitization of signs is not necessary for interactivity and measurement benefitsHighlights the value of OOH media as a mass-reach medium, particularly in major citiesShares an example of how they used the LinkNYC program for the launch of a movie to show nearby theaters, available tickets, and show timesConclusion: Chris Grosso and Tim Rowe wrap up the discussion by summarizing the main points of the interview and emphasizing the importance of collaboration, data, and innovation in the OOH advertising industry.Quotable Moments from Chris"Whatever one can do on a mobile phone, they can do on a digital sign.""The industry needs to work together to gain the budgets it deserves and make it easier for non-OOH buyers to purchase OOH media.""Transit advertising is critical in revitalizing cities.""The potential of leveraging street furniture as a retail media network to drive foot traffic is huge.""Data and collaboration are crucial for success in the OOH industry."Want to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/