This week, PHD’s Chris Stephenson and Gianluca Baroni, have a great conversation with Helen Beecher, Group Digital Development Director and Lauren Kavanagh Senior Strategist, both from OMG Ireland. They discuss the ability of OOH to deliver on both brand and performance goals, and what the future holds for this broadcast medium. Exploring the evolution and latest opportunities within the medium of OOH and how it’s being planned towards attention as a metric.