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WARC Talks 2023 Super Bowl ads: What worked and what didn’t

WARC Talks 2023 Super Bowl ads: What worked and what didn’t

FromThe WARC Podcast


WARC Talks 2023 Super Bowl ads: What worked and what didn’t

FromThe WARC Podcast

ratings:
Length:
29 minutes
Released:
Feb 16, 2023
Format:
Podcast episode

Description

This week Cathy Taylor, US Commissioning Editor, talks with Lauriann Serra, Managing Director USA, The GOAT Agency and Ben Wolan, Executive Creative
Director of DDB San Francisco about this year’s crop of Super Bowl ads. Discussing distinctive assets, the most effective use of celebrities, and predictions of what we hope to see in the future. 
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Released:
Feb 16, 2023
Format:
Podcast episode

Titles in the series (100)

Make it Effective. Make it WARC. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.