Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

The Enterprise CMO: Chief Marketing Officer Guidance with Diana O'Brian - Deloitte

The Enterprise CMO: Chief Marketing Officer Guidance with Diana O'Brian - Deloitte

FromCXOTalk


The Enterprise CMO: Chief Marketing Officer Guidance with Diana O'Brian - Deloitte

FromCXOTalk

ratings:
Length:
47 minutes
Released:
Apr 9, 2018
Format:
Podcast episode

Description

What is the future of enterprise marketing and the CMO role? Diana O’Brien, CMO at Deloitte, tells CXOTalk about changes in how large organizations approach marketing today, special challenges in marketing services, and trends like personalization.O’Brien is Chief Marketing Officer for Deloitte’s US and global organization, leading the network’s marketing function to drive growth, build world-class creative and analytics capabilities, and champion the voice of the customer.
Released:
Apr 9, 2018
Format:
Podcast episode

Titles in the series (100)

Conversations on leadership, technology, and managing change with the world's top business leaders. Hosted by well-known Industry Analyst Michael Krigsman.See our free video library: https://www.cxotalk.com