35 min listen
The Shift Sessions: Using your Agency as a Platform for Growth
FromThe Media Weekly
ratings:
Length:
24 minutes
Released:
Nov 15, 2022
Format:
Podcast episode
Description
In this episode, we speak with Liz Donaldson, PHD’s Chief Agency Development Officer and Global Business Lead, to discuss the idea of using an ‘Agency as a Platform’, what a typical relationship looks like, and how to maximise outcomes.
Key talking points include:
How traditional client/agency relationships are evolving
Key considerations and learnings from clients that are already working this
The impact on pricing structures and billings
Key talking points include:
How traditional client/agency relationships are evolving
Key considerations and learnings from clients that are already working this
The impact on pricing structures and billings
Released:
Nov 15, 2022
Format:
Podcast episode
Titles in the series (85)
30: How behavioural biases drive marketing outcomes by The Media Weekly