In our last Media Weekly of 2022 we're revisiting some of the conversations that have inspired us throughout the year. PHD's Liz Donaldson discusses with HP's Ian Mundorff what it takes to build a future-facing agency model, James Hurman shares his perspectives on why brands need to create future demand, Richard Shotton discusses the role behavioural economics plays in the campaign planing process, Rohan Tambyrajah explores what lies ahead for media and marketing in 2023, and Marilyn Ali, Sarah Sutton and Diana Sukopp join us from the French Riviera to debate what the ad industry can learn from Ryan Reynolds.

Enjoy our festive box of Media Weekly delights. We'll be back next year for more.