38 min listen
What Brands Need to Know About Millennials
What Brands Need to Know About Millennials
ratings:
Length:
13 minutes
Released:
Mar 15, 2023
Format:
Podcast episode
Description
Millennials make up the biggest consumer base in the world, and a lot has changed in the last few years. Did you know for example that more than 62% of millennials are now parents, representing a rise of nearly 20% over the last three years?
The fact that millennials are maturing, and that the generation as a whole is less dispersed than before, is one of many things brands need to be aware of when designing their marketing strategies. In this week's episode, Sanna and Frida look at four key factors that brands should take into account when targeting millennials now and in the future.
For example…
Which social platforms millennials prefer the most
The importance of peer-to-peer marketing
Why millennials value brands that represent diversity and inclusion
The fact that millennials are maturing, and that the generation as a whole is less dispersed than before, is one of many things brands need to be aware of when designing their marketing strategies. In this week's episode, Sanna and Frida look at four key factors that brands should take into account when targeting millennials now and in the future.
For example…
Which social platforms millennials prefer the most
The importance of peer-to-peer marketing
Why millennials value brands that represent diversity and inclusion
Released:
Mar 15, 2023
Format:
Podcast episode
Titles in the series (100)
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