In this video interview, Emily Gardner,  Vice President, Consumer Products, Spring Financial, discusses the trend in 'loud budgeting."
Less than half of Canadians currently keep up a budget, but TikTok’s latest personal finance trend, “loud budgeting,” could change that. The trend is reshaping the narrative around money conversations by encouraging people to be more vocal about their finances and prioritize smart financial decision-making.
Gardner believes the “loud budgeting” trend is a step in the right direction for social media finance tips.
According to RBC data, 40% of Canadian Gen Z report learning about money tips from at least one social media platform. As a result, viral trends can have a huge impact on young people's finances. 
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Mario Toneguzzi is Managing Editor of Canada’s Podcast. He has more than 40 years of experience as a daily newspaper writer, columnist, and editor. He was named in 2021 as one of the Top 10 Business Journalists in the World by PR News – the only Canadian to make the list