This week Chris is joined by Gianluca Baroni in the co-hosting chair as they talk with Bhavin Balvantrai from Omnicom Media Group UK about their recent Media Theme-onomics publication. The report lays the foundations for the themes OMG UK believes will dominate advertising discussions over the medium-term. From the shift of audiences to streaming, consumer focus on ESG, or the emergence of the metaverse - the impact of change on marketing is speeding up. Bhav offers Chris and Luca his advice for marketers on staying ahead and making the leap with their communications and media thinking.