31 min listen
112: Adland's future trends with Wavemaker, Dentsu & Accenture Song
FromCampaign podcast
ratings:
Length:
38 minutes
Released:
Dec 21, 2022
Format:
Podcast episode
Description
In our final Campaign podcast of the year, we look at six trends the industry should be aware of in 2023.These include tapping into ‘newstalgia’, AVOD eating SVOD; social algorithms giving users what they don’t know they want; a ‘perma-crisis’ and how humans adapt; and what’s next for loyalty.To discuss these trends, Campaign media editor Arvind Hickman is joined by Wavemaker UK chief strategy officer Verra Budimlija, Dentsu global head of media futures Dan Calladine, and Accenture Song innovation and thought leadership lead Katie Burke.These trends are based on the following reports:Wavemaker Growth Trends Dentsu Media TrendsAccenture Song Life TrendsFurther reading: Dentsu downgrades UK ad spendThe Campaign Podcast will take a short break over Christmas and return in January. Hosted on Acast. See acast.com/privacy for more information.
Released:
Dec 21, 2022
Format:
Podcast episode
Titles in the series (100)
The Marketing Mind 3 - postcapitalism: Welcome to the Marketing Mind, a new podcast brought to you from the team at Marketing magazine, and powered by Somethin' Else. The third is hosted by Marketing editor Rachel Barnes and features author and broadcaster Leo Johnson talking about the fut... by Campaign podcast