In this week's episode of the Internet Marketing Podcast, Andy is joined by Vicki Loomes, Senior Trend Analyst at Trend Watching to talk about consumer trends.

Vicki provides her definition of "Consumer Trends" and why we as marketers need to be aware of them. She also explains explains the difference between a fad and a trend, a common question that she is asked.

She then goes on to explain how the knowledge of consumer trends can change the way in which we create content and provides her secrets and tips for becoming successful trend watchers.

Finally, Vicki reveals one trend that she'll be watching in 2017 as well as her top tip/key takeaway for the audience. For information regarding your data privacy, visit acast.com/privacy