The goal in marketing is to reach, engage, and convert your followers, but how do you accomplish that? By creating content that people actually want and need.   Michael Brenner knows the importance that empathy and storytelling play in marketing, and shares how brands can tap into this by acting as publishers instead of just creators of propaganda. This customer-centric approach to marketing will help you not only increase sales, but also appeal to your customers in a refreshingly organic and openly straightforward way.