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342: Strategic B2B Sales Enablement: The 10,000 Foot View

342: Strategic B2B Sales Enablement: The 10,000 Foot View

FromRenegade Marketers Unite


342: Strategic B2B Sales Enablement: The 10,000 Foot View

FromRenegade Marketers Unite

ratings:
Length:
53 minutes
Released:
Apr 28, 2023
Format:
Podcast episode

Description

How are elite marketers helping Salespeople (and the prospective customer) make the buying journey fruitful (and not frustrating)? We take a broad, strategic look at the question in this episode with experts Rebecca Stone, SVP Customer Solutions Marketing & CMO at Cisco Meraki, and Marni Carmichael, VP of Marketing at ImageSource. It’s full of strategic gems that B2B marketers can use to better support and align with their sales teams. As you’ll learn, synergy between Sales and Marketing is about a synergy between consistency and spontaneity, brand and individual style, art and science. Tune in to get your Sales Enablement plan in tip-top shape for 2023. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Released:
Apr 28, 2023
Format:
Podcast episode

Titles in the series (100)

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast