23 min listen
342: Strategic B2B Sales Enablement: The 10,000 Foot View
342: Strategic B2B Sales Enablement: The 10,000 Foot View
ratings:
Length:
53 minutes
Released:
Apr 28, 2023
Format:
Podcast episode
Description
How are elite marketers helping Salespeople (and the prospective customer) make the buying journey fruitful (and not frustrating)? We take a broad, strategic look at the question in this episode with experts Rebecca Stone, SVP Customer Solutions Marketing & CMO at Cisco Meraki, and Marni Carmichael, VP of Marketing at ImageSource. It’s full of strategic gems that B2B marketers can use to better support and align with their sales teams. As you’ll learn, synergy between Sales and Marketing is about a synergy between consistency and spontaneity, brand and individual style, art and science. Tune in to get your Sales Enablement plan in tip-top shape for 2023. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Released:
Apr 28, 2023
Format:
Podcast episode
Titles in the series (100)
4: RTU: Content Marketing - Guest, David Beebe, Marriott: How to Create Truly Exceptional Content by Renegade Marketers Unite