56 min listen
Daniel Millar, Beekeeper's Naturals: Upper funnel advertising and the shift to Amazon
Daniel Millar, Beekeeper's Naturals: Upper funnel advertising and the shift to Amazon
ratings:
Length:
46 minutes
Released:
Mar 9, 2023
Format:
Podcast episode
Description
In this episode Adam chats with Daniel Millar, CGO of Beekeepers Naturals on being retail-first and expanding their brand beyond DTC. They discuss why brands should be investing in Amazon now more than ever, and how they tell their brand story using the Amazon DSP. Daniel also dives into Amazon’s direct feedback loops, and the impact TikTok has had on both in-store and online sales.
Released:
Mar 9, 2023
Format:
Podcast episode
Titles in the series (25)
Amazon strategy for DTC brands: DTC brands in certain CPG categories are flocking to Amazon, and with the right strategy, the opportunity for growth is abundant. Join Adam Epstein, Perpetua's VP of Growth, as he goes deep with industry leaders on key trends shaping the Amazon and... by Growth Sessions: eCommerce Advertising