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Daniel Millar, Beekeeper's Naturals: Upper funnel advertising and the shift to Amazon

Daniel Millar, Beekeeper's Naturals: Upper funnel advertising and the shift to Amazon

FromGrowth Sessions: eCommerce Advertising


Daniel Millar, Beekeeper's Naturals: Upper funnel advertising and the shift to Amazon

FromGrowth Sessions: eCommerce Advertising

ratings:
Length:
46 minutes
Released:
Mar 9, 2023
Format:
Podcast episode

Description

In this episode Adam chats with Daniel Millar, CGO of Beekeepers Naturals on being retail-first and expanding their brand beyond DTC. They discuss why brands should be investing in Amazon now more than ever, and how they tell their brand story using the Amazon DSP. Daniel also dives into Amazon’s direct feedback loops, and the impact TikTok has had on both in-store and online sales.
Released:
Mar 9, 2023
Format:
Podcast episode

Titles in the series (25)

Join Adam Epstein, Perpetua's VP of Growth, as he goes deep with industry leaders on key trends shaping the eCommerce industry.