I absolutely loved this conversation.
When you "get" ecommerce the way that Dan McCormick does, it only makes sense to start a brand yourself and see how far you can take it.
Dan's creatine gummy brand, Create, is growing rapidly and turning the corner to profitability, which isn't surprising given his understanding of the space.
What IS surprising is just how transparent he's being about the journey, all the way down to a monthly tweet showing his exact revenue.
The combo of that knowledge and that transparency means you'll learn a ton from listening to Dan.
EPISODE HIGHLIGHTS

[00:00:34] Building in public on Twitter.
[00:04:29] Destigmatizing creatine supplementation.
[00:07:01] Collagen in retail stores.
[00:10:03] DTC as a business model.
[00:13:00] Scaling without scaling headcount.
[00:18:21] Potential growth in CPG brands.
[00:20:07] Room to run before expansion.
[00:24:12] Capturing a broad customer base.
[00:26:16] Expansion and hero products.
[00:29:16] Brand expansion and customer service.
[00:32:36] Establishing credibility and trust.
[00:37:14] Trust building in supplements.
[00:39:07] Fetishization of bootstrapping.
[00:44:06] TikTok marketing arbitrage.
[00:45:58] The world getting better.
[00:49:07] Delivering value to listeners.

EPISODE SPONSOR
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FOLLOW UP WITH DAN

Visit Create's Website: https://trycreate.co/
Follow Dan On X: https://twitter.com/damccormick13
Subscribe To Not Boring: https://www.notboring.co/

FOLLOW UP WITH ANDREW

Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

EPISODE MUSIC

Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means