39 min listen
Briefing A Longform Explainer Ad For Bambu Earth Live (With Dave Rekuc)
Briefing A Longform Explainer Ad For Bambu Earth Live (With Dave Rekuc)
ratings:
Length:
104 minutes
Released:
Jan 25, 2024
Format:
Podcast episode
Description
A few weeks ago I told you that longform explainer ads are the best performing ads I run in an episode where I went through an overview of the concept and structure of the ads.
But then I thought: "Wait, why don't I just record myself actually writing one of these instead?"
So I got together with my good friend Dave Rekuc, President & COO at Bambu Earth, and we briefed out a longform explainer ad from start to finish to prep for an upcoming shoot of his.
The result is a (long) episode in which we document the entire process of thinking through what makes customers love Bambu Earth and how to communicate that with clarity in an ad.
Important note: we don't know how this ad will perform yet, but once we do, I'll update you. So make sure to subscribe so you don't miss out as we learn how it goes.
EPISODE SPONSOR
Add supply chain experts to your team at a drastically lower cost than you're expecting by hiring More Fractional Supply Chain, a service of my friends at More Staffing. Visit morenow.co and use the code AJF20 to get 20% off your first 3 months.
OTHER AFP EPISODES REFERENCED IN THIS EPISODE
"The Best Performing Meta Ads I Run" (Spotify, Apple)
"Dave Rekuc Beat Cancer, Cash Conversion Cycles" (Spotify, Apple)
"Let's Fix Your Supply Chain And Save You A Ton Of Money (With Lara Guevara)" (Spotify, Apple)
FOLLOW UP WITH ANDREW
Follow Andrew on X: @andrewjfaris
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
EPISODE MUSIC
Music Intro: "Tell Me Mama" by The Devious Means
Music Outro: "Rusty Little Scissors" by The Devious Means
But then I thought: "Wait, why don't I just record myself actually writing one of these instead?"
So I got together with my good friend Dave Rekuc, President & COO at Bambu Earth, and we briefed out a longform explainer ad from start to finish to prep for an upcoming shoot of his.
The result is a (long) episode in which we document the entire process of thinking through what makes customers love Bambu Earth and how to communicate that with clarity in an ad.
Important note: we don't know how this ad will perform yet, but once we do, I'll update you. So make sure to subscribe so you don't miss out as we learn how it goes.
EPISODE SPONSOR
Add supply chain experts to your team at a drastically lower cost than you're expecting by hiring More Fractional Supply Chain, a service of my friends at More Staffing. Visit morenow.co and use the code AJF20 to get 20% off your first 3 months.
OTHER AFP EPISODES REFERENCED IN THIS EPISODE
"The Best Performing Meta Ads I Run" (Spotify, Apple)
"Dave Rekuc Beat Cancer, Cash Conversion Cycles" (Spotify, Apple)
"Let's Fix Your Supply Chain And Save You A Ton Of Money (With Lara Guevara)" (Spotify, Apple)
FOLLOW UP WITH ANDREW
Follow Andrew on X: @andrewjfaris
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
EPISODE MUSIC
Music Intro: "Tell Me Mama" by The Devious Means
Music Outro: "Rusty Little Scissors" by The Devious Means
Released:
Jan 25, 2024
Format:
Podcast episode
Titles in the series (96)
Patrick Coddou Sold Supply by The Andrew Faris Podcast