12 min listen
Jack Rubin's $50M Playbook? Extreme Focus.
Jack Rubin's $50M Playbook? Extreme Focus.
ratings:
Length:
40 minutes
Released:
Mar 12, 2024
Format:
Podcast episode
Description
I've already had Jack Rubin on once before, and that's for a simple reason: he's one of the most impressive DTC operators I've been around, building one of the best DTC businesses I've seen from the inside. So there's lots to share.
In this episode, learn how Jack's relentless focus on his core funnel led him to increase his Meta spend by 500% in the last year while lowering his CAC and growing to a very profitable $50M+ in revenue.
EPISODE HIGHLIGHTS
[00:14] DTC business growth
[05:33] Business simplicity and focus
[10:16] Improving subscription funnels
[11:43] Scaling ad spend growth
[15:53] Building massive creative operations
[20:22] Lean OpEx as percentage of revenue with More Staffing
[23:19] Seasonal Starter Kit offer
[27:11] Customer LTV hypotheses
[36:32] Brand vs. performance marketing
[37:55] Meta targeting efficiency
EPISODE SPONSOR
Virtual assistants can be helpful, but virtual professionals can change your business. Recruit, onboard, and train incredible virtual professionals in the Philippines by visiting https://morenow.co/af.
REFERENCED IN THIS EPISODE
Jack's Earlier AJFG Episode (Spotify, Apple)
Kynship DTC Advertising Agency: www.kynship.co
Jack's Starter Kit Landing Page: https://try.purdyandfigg.com/starterkit-offer
Taylor Holiday's 4 Peaks Theory
FOLLOW UP WITH JACK
Follow Jack On Twitter: https://twitter.com/jackrubin1
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: @andrewjfaris
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
EPISODE MUSIC
Music Intro: "Tell Me Mama" by The Devious Means
Music Outro: "Rusty Little Scissors" by The Devious Means
In this episode, learn how Jack's relentless focus on his core funnel led him to increase his Meta spend by 500% in the last year while lowering his CAC and growing to a very profitable $50M+ in revenue.
EPISODE HIGHLIGHTS
[00:14] DTC business growth
[05:33] Business simplicity and focus
[10:16] Improving subscription funnels
[11:43] Scaling ad spend growth
[15:53] Building massive creative operations
[20:22] Lean OpEx as percentage of revenue with More Staffing
[23:19] Seasonal Starter Kit offer
[27:11] Customer LTV hypotheses
[36:32] Brand vs. performance marketing
[37:55] Meta targeting efficiency
EPISODE SPONSOR
Virtual assistants can be helpful, but virtual professionals can change your business. Recruit, onboard, and train incredible virtual professionals in the Philippines by visiting https://morenow.co/af.
REFERENCED IN THIS EPISODE
Jack's Earlier AJFG Episode (Spotify, Apple)
Kynship DTC Advertising Agency: www.kynship.co
Jack's Starter Kit Landing Page: https://try.purdyandfigg.com/starterkit-offer
Taylor Holiday's 4 Peaks Theory
FOLLOW UP WITH JACK
Follow Jack On Twitter: https://twitter.com/jackrubin1
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: @andrewjfaris
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
EPISODE MUSIC
Music Intro: "Tell Me Mama" by The Devious Means
Music Outro: "Rusty Little Scissors" by The Devious Means
Released:
Mar 12, 2024
Format:
Podcast episode
Titles in the series (95)
Bonus: Bryan Porter's New Channel Growth Framework by The Andrew Faris Podcast