Podcast SummaryIn this episode, Phil Case, President and Chief Client Officer at Max Connect Digital, emphasizes the importance of building relationships in business, being in tune with your audience, and tailoring the customer experience. Phil also shares the answer to a popular question – how to have success on Tik Tok. Learn about using data to analyze your audience, planning ahead to innovate, and working on multiple levers to maximize profits. Listen to real customer examples and more in this episode of Ecommerce Innovators. Episode Outline[00:30] Introduction[01:32] Bringing smart people together[02:37] About Max Connect Digital[05:07] The secret sauce[7:08] How to think of Max Connect Digital[11:32] Social media innovation[15:35] Holistic go-to-market strategy[20:18] Insights from data[25:19] Customer examples[30:19] Plan ahead to innovate[39:18] Leadership principle: be the olympic coachConnect with PhilLinkedInConnect with PatternWebsiteLinkedIn (Pattern)LinkedIn (John LeBaron, CRO, Pattern)