Podcast SummaryIn this episode, Eytan Wiener, CEO at GETIDA, explains what it was like to sell during the early days of Amazon (over a decade ago) and experiment with the various seller models. Learn about GETIDA, Prosper, and the biggest challenges to GETIDA’s adoption.  Episode Outline[00:41] Introduction to Eytan[02:23] Early days on Amazon[04:33] Selling brands and businesses and transitioning to GETIDA[09:12] GETIDA’s unique solution[12:34] What is Prosper?[16:27] Innovation[21:41] Succeeding as a brand on Amazon[25:13] Leadership principleConnect with EytanLinkedInConnect with PatternWebsiteLinkedIn (Pattern)LinkedIn (John LeBaron, CRO, Pattern)