In this conversation, Ian Stewart, CMO at TOMS Shoes, talks about innovation throughout his career and the evolution of TOMS Shoes. Hear about his early career living on the move, fostering a culture of innovation working at iconic brands, the CMO puzzle, implementing changes at TOMS, and staying ahead in an ever-changing environment.Ian is a marketing leader with global and regional experience at TOMS, UGG, Converse, MTV and Coca-Cola. He’s a Board member of Surfrider Foundation, and supporter of Food Bank of Santa Barbara.Episode Outline [00:48] About Ian[01:52] Living on the move, problem solving, and career development[04:51] The culture of innovation at iconic brands[07:14] When companies lose the discipline to say ‘no’[09:59] The Ian Stewart DNA[13:10] The CMO puzzle[19:56] TOMS[22:50] Making changes at TOMS[25:29] Implementation and the evolution of the impact model[32:07] The customer lifeline and staying aheadConnect with IanLinkedInWebsiteConnect with PatternWebsiteLinkedIn (Pattern)LinkedIn (John LeBaron, CRO, Pattern)