Everyone knows that when you launch new creative in your Meta Ads account, you need to launch it into a creative testing campaign to see how it performs, then, if it's a winner and has accumulated some spend and social proof, move it into your scaling campaign to run against your other winners.
Right?
Not only do I think this is wrong; I think it's downright foolish and expensive for the vast majority of advertisers.
So today I'm telling you exactly how I test new creative and scale winners. Hint: it's way simpler than you think.
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The Andrew Faris Podcast is now available on ⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠ at www.youtube.com/@andrewfarispodcast.
EPISODE HIGHLIGHTS

[00:00:15] The best way to test creative.
[00:03:09] Creative testing campaign strategy.
[00:06:15] Testing creative costs money.
[00:09:10] Launching new creative and testing.
[00:14:05] Using engagement metrics for creative testing.
[00:15:26] Hiring talent in the Philippines.
[00:18:30] Meta's spending on ads.
[00:22:03] It's a creative problem.

EPISODE SPONSOR
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REFERENCED IN THIS EPISODE:

"Jess Bachman Lights Creative Strategy On Fire" (⁠Spotify⁠, ⁠Apple⁠)

FOLLOW UP WITH ANDREW

Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

EPISODE MUSIC

Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means