39 min listen
How A Viral Smash Hit Product Took Over Wondery's Business
How A Viral Smash Hit Product Took Over Wondery's Business
ratings:
Length:
37 minutes
Released:
Oct 26, 2023
Format:
Podcast episode
Description
Wayne Borromeo didn't set out to build a water bottle brand. And he still mostly isn't.
But what do you do when TikToks of your product go not just viral, but as viral as something can possibly go?
Well, you build your seize the opportunity and get as much inventory as you can as fast as you can.
On this bonus episode, Andrew & Wayne talk through how Wondery's water bottle rocketed their business to unexpected heights.
EPISODE SPONSOR
This bonus episode was sponsored by More Staffing, whom both Andrew and his guest, Wayne, have used to add incredible ecommerce talent to their teams from the Philippines. Learn more at https://morenow.co.
EPISODE HIGHLIGHTS
[00:02:27] Wondery's cool hero product.
[00:03:06] Experiential water bottle.
[00:07:42] Instagram Reels success.
[00:10:13] Creating an awesome product.
[00:14:08] An existential crisis in the brand.
[00:19:27] LTV of bottles and apparel.
[00:21:35] Building brand loyalty and LTV.
[00:24:28] Partnership with REI for events.
[00:28:34] Adding more team members.
[00:31:19] The importance of customer service.
[00:34:02] The future of Wondry.
[00:36:54] Virtual assistants can be helpful.
REFERENCED IN THIS EPISODE
"With $10M In Revenue And $0 In Ad Spend, Isaac Medeiros Is In A Class Of His Own" (Spotify; Apple)
FOLLOW UP WITH WAYNE
Visit Wondery's Website: https://www.wonderyoutdoors.com/
Follow Wayne On Instagram: @webborwayne
Connect With Wayne On LinkedIn: https://www.linkedin.com/in/wayne-borromeo-98341938/
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: @andrewjfaris
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
EPISODE MUSIC
Music Intro: "Tell Me Mama" by The Devious Means
Music Outro: "Rusty Little Scissors" by The Devious Means
But what do you do when TikToks of your product go not just viral, but as viral as something can possibly go?
Well, you build your seize the opportunity and get as much inventory as you can as fast as you can.
On this bonus episode, Andrew & Wayne talk through how Wondery's water bottle rocketed their business to unexpected heights.
EPISODE SPONSOR
This bonus episode was sponsored by More Staffing, whom both Andrew and his guest, Wayne, have used to add incredible ecommerce talent to their teams from the Philippines. Learn more at https://morenow.co.
EPISODE HIGHLIGHTS
[00:02:27] Wondery's cool hero product.
[00:03:06] Experiential water bottle.
[00:07:42] Instagram Reels success.
[00:10:13] Creating an awesome product.
[00:14:08] An existential crisis in the brand.
[00:19:27] LTV of bottles and apparel.
[00:21:35] Building brand loyalty and LTV.
[00:24:28] Partnership with REI for events.
[00:28:34] Adding more team members.
[00:31:19] The importance of customer service.
[00:34:02] The future of Wondry.
[00:36:54] Virtual assistants can be helpful.
REFERENCED IN THIS EPISODE
"With $10M In Revenue And $0 In Ad Spend, Isaac Medeiros Is In A Class Of His Own" (Spotify; Apple)
FOLLOW UP WITH WAYNE
Visit Wondery's Website: https://www.wonderyoutdoors.com/
Follow Wayne On Instagram: @webborwayne
Connect With Wayne On LinkedIn: https://www.linkedin.com/in/wayne-borromeo-98341938/
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: @andrewjfaris
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
EPISODE MUSIC
Music Intro: "Tell Me Mama" by The Devious Means
Music Outro: "Rusty Little Scissors" by The Devious Means
Released:
Oct 26, 2023
Format:
Podcast episode
Titles in the series (96)
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