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The 6 Biggest Factors In Retention, In Order

The 6 Biggest Factors In Retention, In Order

FromThe Andrew Faris Podcast


The 6 Biggest Factors In Retention, In Order

FromThe Andrew Faris Podcast

ratings:
Length:
19 minutes
Released:
Jan 31, 2023
Format:
Podcast episode

Description

Let's talk retention, but instead of pure methods and tactics, we're analyzing the "genetic" elements of high-retention brands and products.
I've got 6 of them, and I put them in order of most important to least important.
The good news? If these factors don't describe your brand or products particularly well, you're the one with the power to change them.
EPISODE HIGHLIGHTS

[2:17] The category of your product
[4:54] The customer & product experience
[8:28] Product subscriptions
[11:03] Sales & discounts
[12:42] New product
[14:40] Email & SMS

Places to follow up with Andrew:
Twitter: @andrewjfaris
Email: podcast@ajfgrowth.com
Work with me: www.ajfgrowth.com
Music Intro: "Tell Me Mama" by The Devious Means
Music Outro: "Rusty Little Scissors" by The Devious Means
Released:
Jan 31, 2023
Format:
Podcast episode

Titles in the series (96)

Andrew Faris has been growing ecommerce brands since 2014 as everything from a media buyer to the head of strategy at Common Thread Collective to the CEO of 4x400, a DTC aggregator. Join him every week to learn the nuts & bolts of how to grow ecommerce brands, always shared with refreshing candor.