53 min listen
Transforming Amazon into a profitable channel
Transforming Amazon into a profitable channel
ratings:
Length:
53 minutes
Released:
Jul 16, 2020
Format:
Podcast episode
Description
As media budgets grow and fulfillment models face heightened scrutiny, yesterday's Amazon strategy must evolve at the dynamic pace of this evolving marketplace. In this talk, you'll hear from the ever-gregarious: Mark Power, CEO of Podean - a global Amazon agency and marketplace consultancy - author of Amazon for CMOs, and former MD of IPG's Amazon Centre of Excellence. Learn how Podean advises brands to rethink their Amazon strategy by breaking components of the marketplace down to first principles and obtaining empowerment from the C-Suite.
Topics we'll cover: How brands should think about building Amazon teams in their company Best practices for media planning on Amazon and other retailers Whether a brand should be a vendor, seller, or hybrid model What traditional media agencies have gotten wrong in their approach to clients The steps brands need to take to grow profitably over the long term.
Released:
Jul 16, 2020
Format:
Podcast episode
Titles in the series (25)
Transforming Amazon into a profitable channel: Any brand can be profitable on Amazon. by Growth Sessions: eCommerce Advertising