53 min listen
Amy Lanzi — Building people, processes and product at Publicis Commerce
Amy Lanzi — Building people, processes and product at Publicis Commerce
ratings:
Length:
47 minutes
Released:
Sep 16, 2021
Format:
Podcast episode
Description
In this episode Amy Lanzi, North America Practice Lead at Publicis Commerce sits down with Perpetua's Adam Epstein to talk about breaking Amazon, and how the Publicis Commerce practice was built around people, process and product. Amy dives into commerce's shift from a speciality role to part of the regular course of business that should be inclusive of commerce. We also touch on role of community commerce and TikTok, and why every product should be treated like its own small business.
Released:
Sep 16, 2021
Format:
Podcast episode
Titles in the series (25)
Transforming Amazon into a profitable channel: Any brand can be profitable on Amazon. by Growth Sessions: eCommerce Advertising