Mike talks to Seller Universe Ecommerce Group CEO Martin Zerrudo about Amazon DSP and how brands can successfully leverage ads with it.   A relatively new system, Amazon’s demand-side platform (DSP) analyzes consumer data and finds the right customers to target ads with.    Unlike Facebook or Google ads, DSP gives you access to a wider network of third-party sites and reach people both on and off Amazon, albeit a pricier option.   A fair warning: doing ads with DSP can get very granular and specific, which can be intimidating to those unfamiliar with it. However, it can be highly effective when executed correctly.   I tried out DSP ads last year with IceWraps and although we didn’t get the results we wanted, I still think it’s a great system.   We have Martin with us today to give us better insight into how the system works and what makes it a formidable tool for ecommerce brands.   Martin, thank you for coming on the podcast and for sharing that message from August. It means a lot to Dave and I.   If any of you listening to this episode is interested in trying out DSP ads, go to the Seller Universe website and fill out the contact form.   Don’t forget to leave us a review over on iTunes if you enjoy our podcast. Happy selling and we’ll see you in the next one!