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Building connections beyond pride month

Building connections beyond pride month

FromThinking Ahead: Your Leading-Edge Insights Podcast


Building connections beyond pride month

FromThinking Ahead: Your Leading-Edge Insights Podcast

ratings:
Length:
41 minutes
Released:
Jul 7, 2021
Format:
Podcast episode

Description

This episode is an audio version of MRI-Simmons' recent panel discussion on a company's responsibility for inclusivity in their business and brand. The panel discusses the changing attitudes among Americans toward the LGBTQIA+ community, the perils of "rainbow-washing," or superficial allyship without meaningful effort or action behind it. Finally, it explores how companies can impact the community as a part of their business strategy throughout the year.
Guests: 
Karen Ramspacher (Moderator), SVP, Innovation & Insights, MRI-Simmons
Diane Anderson-Minshall, CEO, Pride Media
Joeseph Chen, Consumer insights lead, Mondelez International
Kirk Olsen, SVP & Managing Director, Horizon Media

Resources: 
Full video recording: Building connections beyond Pride Month  

More on this episode:
Get more details about this episode at www.gfk.com/en-us/thinking-ahead 
Contact the Thinking Ahead Podcast at marketing@gfk.com  
Released:
Jul 7, 2021
Format:
Podcast episode

Titles in the series (91)

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.