6 min listen
Determining the Monetary Value of Video Minutes Watched with Odyssey’s Ryan Thompson
Determining the Monetary Value of Video Minutes Watched with Odyssey’s Ryan Thompson
ratings:
Length:
13 minutes
Released:
Apr 11, 2023
Format:
Podcast episode
Description
When a consumer of travel content watches video, what is the value of that time? With the prevalence of FAST channels, on-demand apps, and social media, this is a highly relevant, yet complex issue. That’s why Ryan has assembled a committee of America’s destination leaders and major travel brands to solve this equation. Learn about the “Content Value Initiative” and how the results benefit destination marketers, production companies, and agencies. Ryan Thompson is Senior VP at Miles Partnership and Founder & Managing Director at Odyssey.
Released:
Apr 11, 2023
Format:
Podcast episode
Titles in the series (100)
Dylan Thuras, Co-Founder & Creative Director at Atlas Obscura, on the new TV series “Small Town, Big Story.": Dylan Thuras, Co-Founder & Creative Director at Atlas Obscura, joins us for a chat about our new joint production of the GoUSA TV Original series “Small Town, Big Story.” Dylan talks about how Atlas Obscura came up with the concept and takes you behind the unusual scenes in South Bristol, Maine; Glover, Vermont; and Ketchum, Idaho. This is part one of a two-part podcast featuring content creation by Atlas Obscura. by Brand USA Talks Travel