Live From IPW: The IPW Hand-Off to the Next Destination with Marc Anderson

Growing Sustainable Tourism with Kind Traveler's Jessica Blotter: Jessica informs us that 97% of travelers want their travel dollars to have a positive impact in the communities they visit. To understand where sustainable tourism is headed, we cover global trends at the intersection of travel, philanthropy, and sustainability. Find out how Kind Traveler works with destinations and hotels. Plus, learn about key factors that travelers utilize in evaluating destinations for sustainability. Jessica Blotter is CEO, Co-Founder, and Editor-In-Chief of Kind Traveler. by Brand USA Talks Travel

21 min listen

Live From IPW: Chris Thompson's Farewell Finale: Join Chris for a ride in the Brand USA Talks Travel Time Machine as he reflects on challenges and accomplishments during his tenure as CEO. Mark also surprises Chris with comments from friends, who recount inside stories about times together. If you’re one of Chris’ friends and we didn’t include you on this podcast, we sincerely apologize. Truth is that if we’d contacted all his close pals, the show would have been hours long! It’s funny, it’s heartwarming, and it's a tad melancholy. Tissues optional! This is our last Live From IPW 2024 episode, and a keepsake for Chris in his retirement. by Brand USA Talks Travel

33 min listen

Live From IPW: The 250th Anniversary Celebration in Massachusetts with Kate Fox: Hear from Kate Fox, Executive Director at the Massachusetts Office of Travel and Tourism, on participating in the Media Marketplace at IPW, working with other destinations, and optimism in travel and tourism. by Brand USA Talks Travel

14 min listen

Live From IPW: Get Ready for D.I. Coming to Tampa with Santiago C. Corrada: US destinations can learn something from Tampa, Florida about leveraging unique strengths and partnering with neighboring cities. From their acclaimed airport, to becoming a Michelin Guide city, to the DMO's very own beer & branded scent, Mark has a fun time with Santiago C. Corrada, CEO of Visit Tampa Bay – and you will too! by Brand USA Talks Travel

22 min listen

Live From IPW: Inside Italian Travel Journalism with Lucio Rossi: Mark is joined by Lucio Rossi, a 30-year veteran of Italian travel journalism. Lucio offers his take on Italian perceptions about the United States, the current state of travel journalism in Italy, and promoting visitation to the USA's lesser-known State and National Parks. by Brand USA Talks Travel

15 min listen

Live From IPW: The Travel Love Story of America & Canada with Audrey Tanguay Beaudette and Casey Canevari: Mark sits down with Audrey and Casey to hear stories about Brand USA's recent MegaFam from Canada. We also get an update about Air Canada and details about Brand USA’s Canada Connect. Audrey Tanguay Beaudette is Air Canada's Manager for Global Sales and Tourism Partnerships. Casey Canevari is Brand USA's Senior Manager for Global Trade Development for Canada. by Brand USA Talks Travel

16 min listen

Live From IPW: The Fascinating Story of Broadway Inbound with Bob Hofmann: Following IPW's much-anticipated tradition of a private Broadway show at lunchtime, Mark sits down with Bob Hofmann to learn about Broadway Inbound’s backstory, and how the organization works with tour operators and travel agents to showcase that "No trip to New York City is complete without Broadway." Bob Hofmann is Vice President of Broadway Inbound at the Shubert Organization. by Brand USA Talks Travel

15 min listen

Live From IPW: ESTA and Passport Control Update with Macharia Davis: Mark and Macharia cover the latest on the Visa Waiver Program, Global Entry, and Mobile Passport Control, as well as rules concerning travelers from Cuba and Hungary. We also get a rare taste of Macharia's legendary karaoke prowess. Macharia Davis is Branch Chief for the Electronic System for Travel Authorizations (ESTA) and the Electronic Visa Update System (EVUS). by Brand USA Talks Travel

17 min listen

Live From IPW: 2024 Market-By-Market Update with Staci Mellman & Jackie Ennis: To learn how visitors from various countries are returning to the USA, Mark chats with Brand USA’s Chief Marketing Officer, Staci Mellman, and Jackie Ennis, Vice President, Global Trade Development. Hear the latest visitation stats and some very interesting specifics about new traveler behavior patterns. For those interested in the return of international travel to the United States, this is a must-listen. by Brand USA Talks Travel

20 min listen

Live From IPW: Visa 2024 Update with Brooke Wehrenberg: Hear about Visa wait times, innovation in the approval process, and the latest Visa statistics from the Federal government. Brooke Wehrenberg is The Department of State's Visa Office Outreach and Inquiries Chief. by Brand USA Talks Travel

11 min listen

Live From IPW: Diversity in Los Angeles, One Neighborhood at a Time with Adam Burke: Mark meets with Adam Burke, CEO at Los Angeles Tourism & Convention Board, to go behind the curtain for IPW 2024. They also discuss the approach to marketing L.A.’s many cool neighborhoods, obtaining one more night of visitation, and showcasing the destination's remarkable diversity. by Brand USA Talks Travel

22 min listen

Live From IPW: Brazilian Travel Journalist André Coutinho Has Advice: Broadcaster André Coutinho has advice for destinations regarding group trips for journalists. André also offers an insightful look at how Brazilians perceive and navigate America's diverse destinations, from discovering hidden gems to breaking down stereotypes. André is a host on Bandnews FM and Partiu, BandNews! and on YouTube. by Brand USA Talks Travel

18 min listen

Live From IPW: Southern Charm & Global Growth with Travel South’s Liz Bittner: Liz shares milestones from her 20-year Travel South journey, discusses the organization’s pioneering adoption of Tourism Exchange USA, and provides insight into her innovative approach to strategic storytelling efforts. Liz Bittner is CEO of Travel South USA. by Brand USA Talks Travel

15 min listen

Live from IPW: U.S. Travel’s Geoff Freeman on Industry Priorities for 2024: In our inaugural IPW 2024 episode, Geoff Freeman, CEO of U.S. Travel expounds on the organization's mission to address challenges and seize opportunities in accelerating the growth of intentional tourism. Mark and Geoff also discuss Chris Thompson’s retirement and Fred Dixon’s appointment as CEO of Brand USA. by Brand USA Talks Travel

23 min listen

Approaching AI with Intelligence with Chris Donahoe: It's only fitting that Mark turned to AI to come up with the perfect questions to ask Chris Donahoe, Executive Vice President and Head of AI Strategy at Edelman Smithfield. The two dive deep into the current state of AI, including "invisible" technologies that already exist, case studies involving PR and ROI, and the ethics of using artificial intelligence to get ahead. by Brand USA Talks Travel

18 min listen

Tourism Cares and Meaningful Travel with Greg Takehara: Are you ready to give back to the travel industry and local communities? Mark meets with Greg Takehara, CEO of Tourism Cares and founding member of The Future of Tourism Coalition, to discuss how you can participate in good work. They also cover sustainability, the Meaningful Travel Map, and tackling tourism's most pressing issues. by Brand USA Talks Travel

24 min listen

Special Skift Podcast on IMEX Frankfurt 2024: From our friends at Skift, host Miguel Neves explores four diverse destinations, speaking with Tommy Woods, Travel Texas; Jim McMichael, Las Vegas Convention and Visitors Authority; Tara Miller, Destination DC; and Martha Sheridan, Meet Boston. Each destination provides insight into what attendees can expect when meeting with them at IMEX Frankfurt 2024. by Brand USA Talks Travel

38 min listen

IPW 2024 Preview with Aimee Misako Gabel and Michael Martin: We’re excited to introduce you to Aimee Misako Gabel, U.S. Travel’s newly hired SVP, Events and Education. After a quick chat with Aimee, Mark grills Michael Martin about this year’s IPW activities, networking, and maximizing your time at the convention. IPW 2024 is May 3-7 in Los Angeles. Michael Martin is International Relations Manager at U.S. Travel. by Brand USA Talks Travel

19 min listen

2024 Destinations International Convention Preview with Don Welsh: Get your first look at DI's annual convention, slated for July 16-18 in Tampa, Florida, including key sessions, new themes, and a glimpse into the CEO lounge. Mark and Don also discuss DI's recent study, "Destination Promotion: A Catalyst For Community Vitality," and social responsibility within travel and tourism. Don Welsh is CEO of Destinations International. by Brand USA Talks Travel

20 min listen

Claire Irvin on Women’s Leadership in Travel Journalism: For the final installment in our special series celebrating Women's History Month, Brand USA's CMO Staci Mellman meets with Claire Irvin, Head of Travel at The Times and The Sunday Times in the UK. They cover the role of AI in journalism, how to build diverse and high-performing teams as a leader, and how young women can set themselves up for professional success. by Brand USA Talks Travel

25 min listen

Collaboration and Self-Advocacy with Stephanie Young: For our fourth special episode celebrating Women's History Month, guest host Staci Mellman meets with Stephanie Young, President, Disney Vacation Club, Adventures & Expeditions, and Disney Institute at The Walt Disney Company. They discuss how Disney built a strong team culture emphasizing collaboration, the necessity of listening to one's instincts, and the single most important piece of career advice that Stephanie ever received. Staci Mellman is CMO at Brand USA. by Brand USA Talks Travel

25 min listen

Characteristics That Propel Personal Excellence with Sarah Lehman: In our third episode celebrating International Women's History Month, guest host Staci Mellman meets with Sarah Lehman, CEO of Zartico, to discuss their mission of empowering destinations through informed, data-driven decisions. They also examine the tech world's bro culture, connecting the dots of one's career path, and how sharing vulnerability makes for powerful leadership. Staci Mellman is CMO at Brand USA. by Brand USA Talks Travel

33 min listen

Expectations & Standards for Women in Leadership Roles with Ellen Davis: In our second special episode celebrating International Women’s History Month, guest host Staci Mellman and Ellen Davis from U.S. Travel delve into the fascinating intersection of retail and travel, discussing how these industries influence and complement each other. They also share insights on empowering women to advocate for themselves and support one another in the workplace, highlighting the importance of educating the next generation to become allies in fostering gender equality. Ellen Davis is EVP, Business Strategy and Industry at U.S. Travel. Staci Mellman is CMO at Brand USA. by Brand USA Talks Travel

25 min listen

Celebrating International Women’s History Month with Katie Briscoe: Brand USA CMO Staci Mellman guest hosts four special March episodes in which we connect with leaders in the Travel Industry. In this series debut, Staci gets personal with Katie Briscoe, CEO of MMGY Global. Katie is the first woman to serve as CEO in an organization that is over 40 years old. Topics include keeping a marketing organization at the top of its game in a constantly evolving marketing environment, the importance of having a trustworthy mentor, and the standards and expectations that women encounter in leadership roles. by Brand USA Talks Travel

31 min listen

Learn About a LinkedIn Travel Group with 6,500+ Members: Patrick Higgins, SVP at Connect Meetings and BizBash Sports, converses with Mark about how the LinkedIn Group he manages benefits the travel industry, and how you can participate and even create your own discussion group. They also examine Patrick’s specialty work in international sports tourism and how MICE is moving forward in 2024. by Brand USA Talks Travel

19 min listen

How To Excel At Public Relations with Julie Coker: Mark covers a lot of ground with San Diego Tourism Authority’s Julie Coker. They discuss how to leverage assets to increase international tourism, the importance of mentors, and how to become an active listener when one serves on many Boards. by Brand USA Talks Travel

21 min listen

How Discovering Music Can Drive Tourism: Mark chats with the four key players from the new GoUSA TV show, “American Beats.” Rupert Maconick, founder of Saville Productions, Director Tamara Rosenfeld and hosts Chunz & Makh talk about the joy associated with musical discovery and the elements that go into creating a great travel TV show. “American Beats,” is now live on GoUSA TV. by Brand USA Talks Travel

22 min listen

Brand USA 2024 Missions, MegaFams and Roadshows: Brand USA’s Travel Trade team has been busy planning out the year and our Vice President for Global Trade Development, Jackie Ennis is here with details. We also hear about recent missions to Mexico and India. Plus, catch the latest international travel trade trends. by Brand USA Talks Travel

20 min listen

A Snapshot of Tourism Economics 2024 with Adam Sacks: When it comes to predicting travel patterns, few are better equipped than Adam Sacks, Founder and President of Tourism Economics and a member of the U.S. Department of Travel and Tourism Advisory Board. We discuss Tourism Economics' latest research, including China recovery, trends in remote-work/bleisure travel, and why research insights are so important to success. Plus, did you know that Adam plays guitar and sings? Hear him for yourself on this episode! by Brand USA Talks Travel

20 min listen

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Live From IPW: The IPW Hand-Off to the Next Destination with Marc Anderson

Live From IPW: The IPW Hand-Off to the Next Destination with Marc Anderson

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