On average, people spend 100 days online in a year. With constant connectivity at the palm of our hands and the roll-out of 5G and VR advancements, online behavior is beginning to blur with real-world engagement. In this episode, trends expert Eric Wagatha explains how we got to today, what consumers want, and how brands should strategically integrate new technologies into their business plans.
Guest: Eric Wagatha, Head of GfK Consumer Life
Resources: How brands can embrace the phygital reality trend
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Get more details about this episode at www.gfk.com/en-us/thinking-ahead 
Contact the Thinking Ahead Podcast at marketing@gfk.com