In this episode of Tech Talks Daily, we are delighted to welcome Gil Rosen, the CMO of Amdocs, who brings a unique blend of expertise as a futurist, innovator, and sociologist. Gil's multifaceted role at Amdocs extends beyond the conventional boundaries of marketing, driving him to influence technology developments and the overarching direction of the company through cross-departmental collaboration. Today's conversation centers around a crucial technological advancement shaping our world: 5G. Amidst growing discussions and sometimes skepticism around 5G, Gil offers a refreshing perspective on why this technology is not just a fleeting trend but a transformative force in the telecom industry. He delves into the "the 5G iceberg" concept, dissecting how 5G continues to empower networks to innovate and unlock new services.  Gil also addresses the common misconception about the early transition to 6G. He believes that to harness the power of 5G truly, there needs to be a comprehensive shift of core ecosystems to this technology. He emphasizes that 5G is still in its early stages, with only a fraction of telecom operators having fully deployed it, and its full capabilities are yet to be realized. Throughout our discussion, Gil touches on the multiple dimensions 5G brings to the table, extending beyond mere speed enhancements. He talks about its role in guaranteeing bandwidth, enhancing network programmability, and ensuring quality of service. These capabilities enable groundbreaking use cases across various industries, from precision agriculture with drones to autonomous vehicles and smart factories. Gil further explores the impact of 5G on different sectors, including retail, entertainment, and automotive. He stresses the need for these industries to understand and leverage 5 G's transformative potential for their business processes, citing the need for 5G literacy among many business leaders as a significant barrier. In a world where connectivity is increasingly becoming the "oxygen" of our digital lives, Gil underscores the critical role of 5G in powering modern society. From streaming and cloud gaming to enterprise systems, the quality of networks is central to our digital experiences. As we look to the future, Gil advises businesses to educate themselves on the capabilities of 5G and fully leverage its potential before prematurely jumping to the next big thing in telecom. He suggests engaging with industry publications and conferences to stay informed and prepared for the evolving connectivity landscape. Join us in this enlightening episode as Gil Rosen from Amdocs shares his expert insights on the 5G iceberg, its impact on various industries, and the future of digital connectivity.