You’re Either Alive or DeadJeremy Cai is the founder of Italic, a leading marketplace that offers the highest quality products at the lowest prices by connecting consumers straight to top manufacturers.People are continuing to buy more online than ever before, and Jeremy thinks it will only continue to grow. With the heightened demand for Amazon, brands will continue to seek out online consumers “If you look at a brand and take away the fluff, they’re taking the same exact product or assortment they have in every season, applying a new coat of paint on it, and a new story on it, and selling the same thing 365 days per year for ten years in a row.” -JeremyItalic no longer seeks consumers like H.EN.R.Y, the consumer they now aim to sell to is Julia, a customer in their late 20s-early 30s, familiar with shopping online and is looking to graduate and take a step up from the everyday DTC brands to a more premium product“It's not just about growth. It's about knowing who your buyer is.” -Brian“The only two things that are constant in start-ups are you're either alive or you're dead. And as long as you're alive, you're still kicking.”In our newest report coming out soon, Visions, one of the emerging themes is Profitability of Distraction, and we may be entering an era where folks are becoming less distracted. But for brands, their direct focus is zoning in on one thing: what is the most profitable? Could brands begin to widen their focus on multiple areas?Associated Links:Learn more about Jeremy Cai and Italic!Alex Geifeld’s LinkedIn PostStay tuned for VISIONS 2022…coming soon!Subscribe to Insiders and Senses to read more of our hot takes! Listen to our other episodes of Future CommerceCheck out Decoded, our newest limited seriesHave any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!