For FACEGYM, what is the multiplayer future? What are those incentives, and what do customers want in return? PLUS: A teardown of Web3 as it enters the slope of enlightenment. Listen now and join the discussion!“What does ‘better’ mean?”Key takeaways:- Web3's potential for mass adoption is still hindered by regulatory conditions and technical barriers, but a breakthrough use case could emerge with advancements in technology.- Purpose and values are fundamental in connecting with customers and building brand loyalty in today's market.- Deepening relationships with localized communities and empowering creators can help brands create more meaningful connections with their customers.- Decentralized ownership and collaborative multiplayer experiences offer new possibilities for brands to engage their audience.- Niche communities are becoming increasingly important, allowing brands to embrace fragmentation and connect with specific audience segments for more authentic brand building.{00:10:08} - “A lot of people in Web3 were looking to Web3 as a solution, but actually, the same problems still present themselves. A lot of what I find is that we're just using new words to talk about the same things.” - Alexa{00:16:02} - “Whatever happens in the future, whatever technology winds up underpinning, it's going to take more consumer adoption to make any technology pervasive and ubiquitous, and that's what any technology needs to be able to survive.” - Phillip{00:22:36} - “When you give customers, certain kinds of customers for certain brands, maybe not every brand, the tools of creativity where they can now reimagine the things that you're making in a way that they think is more powerful or more emotionally resonant, that becomes very disruptive for all industry. That's the scary thing.”{00:22:56} - “What brands are missing is the methodologies and the toolset to pick up and give those people that are ready to raise their hands a way to engage in a really meaningful way.” - Brian{00:26:09} - “What is better is always the question, and that's where I think you bump into challenges where different people have different visions for what better means, and I've definitely seen that cause problems.” - Brian{00:27:07} - “Community has become such a buzzword, but community at scale is actually quite difficult to achieve in a meaningful way. And so then you end up watering down your incentives to kind of like the minimum viable incentive set, and then you're actually not really achieving what you set out to achieve.” - Alexa{00:40:52} - “I don't want to say that brands have no responsibility to their customers or to the world that they live in. I think that they do have responsibility. I think that we ask more and more and more of them over time because of the failings of other parts of our society that are not working the way that they used to. Or maybe we romanticize the past.” - Phillip{00:43:34} - “Instead of your brand being what you say it is, your brand is what someone says about it to their closest friend.” - AlexaAssociated Links:Learn more about Alexa Lombardo, Atomic Number 8, and FaceGymCheck out Future Commerce+ for exclusive content and save on merch and printThe MUSES Journal is here! Grab your copy of our latest annual journal today at musesjournal.comHave you checked out our YouTube channel yet?Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!