Phillip sat down with Deana Burke for the 100th episode of the Boys Club pod. They talk the Multiplayer Brand and some of the Future Commerce thinking about what makes eCommerce special and how brand operators are trying to tune out the noise and think bigger than tactics. We're moving up out of strategy into vision and how company leaders are looking at new channels to grow digital outside of just websites. One of those channels, of course, is metaverse.Our Work Has Range{00:11:02} - “There is a percentage of people that wanna participate in building a brand, for sure, just like there's a percentage of people who want to make TikTok videos, but there's a much larger percentage of people who want to just passively consume TikTok videos, and they don't wanna actually be creators. And I think that will always be true. There are these different types of consumer behaviors and not everyone wants to participate.” - Deana{00:11:59} - “Any strength overextended is a weakness. So you can be too multiplayer, for instance.” - Phillip{00:28:55} - “There's probably one way that capital can accelerate and lose your soul. I think there's another way that having a long, long, long, long-term outlook on preserving the history and the future of the brand can restore a soul as well.” - Phillip{00:32:27} - “Gaming as an industry eclipses any other form of media when combined. You know, you put the movie industry and newspapers and television together, and it comes nowhere close to the amount of daily active eyeballs, and time that's spent in these communal experiences.” - Phillip{00:38:28} - “There's something really powerful about Costco is not actually the thing, but it's the connective tissue in between the things that are life. And the trips to the store actually make a really big impact on you and your behavior both as a consumer and as a person.” - Phillip{00:42:51} - “Innovation is at the heart of being and finding the muse in our modern era. And commerce has a role to play in the way people find personal inspiration and fulfillment.” - PhillipAssociated Links:Learn more about Deana Burke and Boys ClubGrab your copy of The Multiplayer Brand for just $20 with free shipping in the U.S.Have you checked out our YouTube channel yet?Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!