52 min listen
TikTok Shutdown: "Platforms Represent Both Opportunities and Risk" (feat BK Beauty)
FromFuture Commerce Podcast: eCommerce, DTC and Retail Strategy
TikTok Shutdown: "Platforms Represent Both Opportunities and Risk" (feat BK Beauty)
FromFuture Commerce Podcast: eCommerce, DTC and Retail Strategy
ratings:
Length:
26 minutes
Released:
Mar 14, 2024
Format:
Podcast episode
Description
Breakout brand BK Beauty’s co-founders, Lisa and Paul Jauregui, discuss the potential consequences of a TikTok shutdown on the eCommerce landscape. While many brands use TikTok Shops as a growth channel to reach new audiences, the House passing a bill to shut down ByteDance's operation in the United States has sent shockwaves through the industry.
Released:
Mar 14, 2024
Format:
Podcast episode
Titles in the series (100)
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