For technology providers, product strategy continually evolves to account for:   Increased reliance of people and enterprises on technology Emergence of new technologies  Impact of macro forces, such as growing demands for sustainability     In this episode, Ephraim Baron, a Senior Director within the Gartner for General Managers team, discusses how the democratization of technology expands digital responsibility and capabilities beyond IT, and moves actual technology purchasing decisions away from IT. He also addresses how both B2B and B2C companies must appeal to clients who interact with technology in their daily lives — and what technology providers can do to sell and deliver in exactly the manner their clients expect. Dig Deeper:   Learn More: 4 Ways the Tech Market Will Change for IT Companies in 2023 https://gtnr.it/3yMlMhC   Download: Top Trends for Tech Providers in 2023 https://gtnr.it/3Tp98yn   Watch: The Gartner Top Trends for Tech Providers in 2023 https://gtnr.it/42lf1AJ