38 min listen
S2 Episode 4: Pricing with Confidence (Impact Pricing, OpenView & Klue)
FromThe Marchitect
ratings:
Length:
35 minutes
Released:
Feb 24, 2022
Format:
Podcast episode
Description
Pricing is the top profit lever at companies. Pricing can boost profits way more than increasing sales or cutting costs can. But most companies leave money on the table because they don’t charge the right price. Why is pricing underdeveloped in most companies? And how can companies do better?In this episode of The Marchitect, pricing gurus Mark and Kyle explain which function should own pricing (cough, product marketing) and how to choose the right pricing strategy.
Released:
Feb 24, 2022
Format:
Podcast episode
Titles in the series (38)
Episode 2: A CMO's Perspective: Adapting to New Buying Realities (Gong, Drift, Lessonly, Wanderlust): <p>What used to work had to be shifted, adjusted, and changed to fit the new landscape. What could possibly be next? Throw out your pre-covid blueprint. The Product Marketing Community brought together an all-star cast of inspiring thought leaders to t... by The Marchitect