Marketing plays a key role in the success of our businesses, but marketing done wrong can have the exact opposite effect.    How do we ensure that we are always on top of our game when it comes to marketing our businesses?    In this episode, the roundtable discusses the dos and don’ts of marketing, how to figure out what goes wrong in your marketing strategy, and how you can correct it so that you can get back on track.   Things You’ll Learn in This Episode    Why platform knowledge is key when it comes to marketing  How to maximize marketing How to utilize other platforms to increase platform knowledge Being authentic when marketing attracts an audience Why being professional and being authentic aren’t mutually exclusive