When the market is shifting, the strategies that used to work won’t be as effective as before. We need to work harder to acquire leads and close deals. How do we adapt to this more competitive situation? In this episode, the roundtable provides tips on what you should do to adjust to the market shift and to thrive in the real estate business.   Things You’ll Learn in This Episode  Why you should brush up on your scripts Why you need to share your story  Why you should have a solid Unique Selling Proposition How to demonstrate brand authority Why marketing is centered on relationships