As the market approaches winter, a lot of agents are becoming concerned with not being able to get deals. The market shift is inevitable, but that doesn’t mean we should be fearful of it.   Can affiliate marketing bring a significant increase in our business? How does this help us to get ahead of our competition?   In this episode, the roundtable discusses the power of alliance marketing for businesses and how to get started with strategic alliance marketing.   Things You’ll Learn in This Episode;   Finding brands that align with us How to get over the fear of getting started Adding value to alliance partners The correct way to build a strategic alliance list How to be a connector, and help other people