38 min listen
Episode 9: Different Than the Average Marketing Bear (Indeed & SEBA)
FromThe Marchitect
ratings:
Length:
40 minutes
Released:
Dec 10, 2021
Format:
Podcast episode
Description
In B2B, there’s lots of evidence that shows post-COVID buyers expect to do a lot on their own. This means marketing leaders need to build and structure their teams for self-serve. But what does that look like in practice?While many marketing leaders look at the world through a marketing lens, Jessica—who cut her teeth on strategy and operations—looks at it through a biz lens: “I’m always the person when starting to talk about marketing, ‘OK, market share, by market. Customer segmentation. Growth rates. Competitive advantage. What do we know about our products and services and consumer proclivities that will allow us to invest to win?’”And win is exactly what Jessica and her team at Indeed are doing—even in the middle of this new hybrid buying world and The Great Resignation. Learn HOW she’s driving success.
Released:
Dec 10, 2021
Format:
Podcast episode
Titles in the series (38)
Episode 2: A CMO's Perspective: Adapting to New Buying Realities (Gong, Drift, Lessonly, Wanderlust): <p>What used to work had to be shifted, adjusted, and changed to fit the new landscape. What could possibly be next? Throw out your pre-covid blueprint. The Product Marketing Community brought together an all-star cast of inspiring thought leaders to t... by The Marchitect