When it comes to advertising and marketing our businesses, we need to be mindful of the steps we take. A wrong move can cost us a lot of money as well as our core base.    Should we shift from what is currently working for us marketing wise for something that is potentially better? Can our businesses survive if we make a radical shift?    In this episode, we talk about how polarized people's thought processes can be, how to face backlash as a result of bad marketing and how to avoid bad marketing altogether.    We also look at the Bud Light controversy and discuss the strategy, backlash and ramifications of their latest marketing campaign and try to answer the million dollar question: is all press good press?    You’ll also learn; The real objective of marketing campaigns The ramifications of a rebrand: backlash, acceptance or both? Cause versus reward Short form video is not short game. The influencer economy