On today's episode of FYI, Bhisma is joined by Sherdynan Sulthan and Aji Handoko to discuss the efficacy of content marketing on the business side of fashion. Doubling as a fashion photographer as well as running digital marketing for multiple brands, Sherdy asserts brands to pay attention to their marketing strategy. Simultaneously, Aji underlines emotional aspect of marketing, focusing on connecting with customers through storytelling. Can a successful marketing plan improve sales? How big is the role of social media? Together they explore the ways content marketing directly affect sales, the future of marketing to how a new brand can survive without the help of social media. A podcast where professionals share their insights of current and upcoming trends in the creative industry. Whether you are an entrepreneur or someone who’s interested in the inner workings of the business, this is the place to gain knowledge through personal experiences, as told by the experts.Tune in to hear Sherdy and Aji's take on content marketing on whiteboardjournal.com