In this episode of F.Y.I, Yogo is joined by Mikael Mirdad of Biko Group, as well as Kevin Rumantir, and Sashia Rosari of Honu Group. Discussing all the ways you can thrive in a competitive marketplace, from success stories, the relevance of  "gimmicks" to the importance of brand ingenuity, Yogo and friends dissect what it really takes to create a sustainable business.A podcast where professionals share their insights of current and upcoming trends in the creative industry. Whether you are an entrepreneur or someone who’s interested in the inner workings of the business, this is the place to gain knowledge through personal experiences, as told by the experts.Tune in to hear Mikael, Kevin and Sashia’s take on the challenges of starting your own business, brand ingenuity  on whiteboardjournal.com