On Headless, Influencers, and Live StreamingWhat does digital marketing attribution look like if there are no cookies? And what are people doing in response to this? Frantic behavior. “Frantic behavior can be exciting because that means there is opportunity to be part of the solution.” - GaryProduct market fit is beginning to become influencer fit. Consumers want to buy from experiences and from influencers they trust. Having a “genuine influencer” promote something to a consumer doesn’t take a lot of convincing.The law of platforms is always evolving. “The platform always evolves where its ecosystem performs R&D for it, and then it makes its strategic bets and product roadmap based on what's getting market share, and in this case, capital allocation.” -PhillipAssociated Links:Learn more about Gary BenerofeCheck out our interview with Lomi’s Matt BertulliThe Cookiepocolypse and the Zero-Party Data Opportunity with Ben ParrOur interview with Liyia Wu from ShopShopsSubscribe to InsidersSign up for the prerelease of Nine By NineEnd of episode Com Truise tunesHave any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!