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The Importance of Digital Accessibility

The Importance of Digital Accessibility

FromAhead of the Game


The Importance of Digital Accessibility

FromAhead of the Game

ratings:
Length:
50 minutes
Released:
May 13, 2022
Format:
Podcast episode

Description

Digital accessibility is more than a catchphrase, or a legal requirement – it’s a mindset that brands and marketers need to be much more aware of and consider building into their strategy. In this week’s episode, host Will Francis meets with Mark Miller and Cori Perlander of leading US-based accessibility consultancy TGPi. Cori shares her experience of seeing and hearing the internet on a daily basis, and Mark – also the host of the TPGI podcast – explains the ideas behind WCAG, VPATs, and the importance of screen readers like JAWS to open up opportunities to a greater audience. In Cori’s words: “as a person with a disability, I'm not looking for a handout, I just want to be able to use my technology to complete actions and to maintain independence.”
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Released:
May 13, 2022
Format:
Podcast episode

Titles in the series (99)

Want a taste of the real-life digital marketing game? Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute, hosted by Will Francis. Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts or Spotify. And check out the DMI's extensive knowledge library and join up for free. https://digitalmarketinginstitute.com/aheadofthegame