43 min listen
From the Archive: Designing for a Rebrand or Relaunch
From the Archive: Designing for a Rebrand or Relaunch
ratings:
Length:
41 minutes
Released:
Apr 28, 2022
Format:
Podcast episode
Description
This episode originally aired on November 18, 2021.
What is the process and design of a rebrand and how is it different from a relaunch? In this week’s episode, we learn about the process of revitalizing and invigorating brands. Sam is joined by John Roescher, co-founder and CEO at handsome, a holistic experience design agency. John explains how a holistic design agency helps a brand think about every component holistically and the process of a rebrand. Later on in the show, they are joined by Simon Forster, Founder and Executive Creative Director of Robot Food. Together they discuss how they have approached rebranding and relaunching their own projects and guiding other companies through the process.
For links to resources we discuss on this episode, visit our show page:
Designing for a Rebrand or Relaunch
What is the process and design of a rebrand and how is it different from a relaunch? In this week’s episode, we learn about the process of revitalizing and invigorating brands. Sam is joined by John Roescher, co-founder and CEO at handsome, a holistic experience design agency. John explains how a holistic design agency helps a brand think about every component holistically and the process of a rebrand. Later on in the show, they are joined by Simon Forster, Founder and Executive Creative Director of Robot Food. Together they discuss how they have approached rebranding and relaunching their own projects and guiding other companies through the process.
For links to resources we discuss on this episode, visit our show page:
Designing for a Rebrand or Relaunch
Released:
Apr 28, 2022
Format:
Podcast episode
Titles in the series (100)
Always. Be. Curious. Design Thinking and Sales Unite for Extraordinary Results: Sales and design thinking in the same sentence? It’s a new way of selling that builds off of the design process: empathy, discovering insights, and genuinely building relationships with customers. Ashley Welch, Co-Founder of Somersault Innovation and Aut... by Design is Everywhere